The company that pioneered beauty subscription box retailing has been acquired. Birchbox has been acquired by FemTec Health, a women’s wellness startup focused on using technology and data for personalized care. Terms of the acquisition were not disclosed. The company plans to relaunch Birchbox, shifting the focus from beauty to curated personalized skin and healthcare products. Birchbox subscribers can expect …
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Sustainable e-commerce startup Olive now ships beauty products, in addition to apparel – TechCrunch
Earlier this year, a startup called Olive launched its new shopping site and app with the goal of making e-commerce more efficient, convenient and sustainable by offering a way for consumers to aggregate their orders from across retailers into single shipments that arrive in reusable packaging, not cardboard. If items need to be returned, those same packages are reused. Otherwise, …
Read More »David’s Bridal acquires wedding planning startup Anomalie
The nation’s largest bridal retailer continues to expand its omnichannel capabilities with a new purchase. David’s Bridal is acquiring Anomalie, a provider of digital wedding planning tools. Leslie Voorhees Means, co-founder and CEO of Anomalie, will join the company to lead the implementation of new strategic initiatives. She will report to Kelly Cook, chief marketing & IT officer of David’s Bridal. …
Read More »DTC Gen-Z hair-dye startup Hally enters Ulta Beauty
With funding from major DTC startup investors, temporary hair-dye brand Hally joined Ulta Beauty’s lineup on Sunday night with a focus on Gen Z. For its first retail partnership since launching via a DTC site in February this year, the brand’s holiday gift box kits will be available on Ulta.com through the holiday season and promoted in the retailer’s Sparked …
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