Tag Archives: Viral

‘Slugging’ is the latest viral K-beauty skin care trend online

While skin care products featuring snail mucin are the rage these days, slugging, a beauty trend that’s been making the rounds on TikTok, doesn’t actually involve any slimy critters. Instead, the term refers to a skin care technique in which you coat your face with Vaseline or a similar product with promises to hydrate. While it recently took off on …

Read More »

15 TikTok Beauty Products That Went Viral in 2021

Photo-Illustration: by The Cut; Photos: Retailers TikTok has a way of making even the most ridiculous ideas sound perfectly normal. Using sexual lubricant as a make-up primer? Sure, why not. Dotting eight dots of eyeliner around your eyes to hypnotize men? Anything is fair in the search for love. Applying your foundation with a jade roller instead of a brush? …

Read More »

25 Best TikTok Beauty Products That Went Viral in 2021

If you have yet to buy a single TikTok beauty product recommended by a TikTok influencer, that can only mean one thing: You’ve clearly never used the app before. I joke, but seriously—TikTok beauty product videos are so convincing, they’ll have you instantly ordering a perfume without ever smelling it (I’ve done it. Multiple times), or buying a red lipstick …

Read More »