PARIS — Jeanne Damas is no stranger to labels — “It” girl, influencer and entrepreneur are just a few — but there’s one she’d gladly get rid of: poster child for French Girl Style. As she celebrates the fifth anniversary of her clothing label Rouje with a new book, Damas has her sights set well beyond her country’s borders, with …
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Beauty brands are expanding their offerings in April 2022 with a lengthy list of new product launches across skin care, hair care, makeup and fragrance. In the makeup category, bold colors are continuing to reign as brands like Make Up For Ever, Patrick Ta Beauty, Benefit Cosmetics, One/Size and others are introducing new eyeliners, eye shadow palettes and cheek products. …
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Lily Collins is bringing her star power to Living Proof. The hair care brand revealed on Wednesday it has tapped the “Emily in Paris” actress as its latest brand ambassador. She appears in the brand’s “We Have Haircare Down to a Science” campaign, which highlights Living Proof’s innovations in the category. “When you treat your hair well, you’re treating yourself …
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What informs a beauty brand’s product development pipeline? The answers, it turns out, are myriad. In the second module of Beauty Business Essentials, the digital learning course created by WWD, Yellowbrick and Fashion Institute of Technology, a slew of industry leaders said that while product development may be one of beauty’s more fun aspects, it also requires the most foresight. …
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For many of us, hair care is a major investment of both time and money. Whether that involves a color appointment every six weeks, a chop every few months or simply spending 30 minutes each day drying and styling hair to perfection, the fact is we put a lot of time and energy into having as many good hair days …
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Blind Barber is taking its products in a new direction after 10 years. On Monday, the New York City barbershop and lounge is launching new skin care products, expanding its skin care line from two products to seven, all with new eco-friendly packaging. The line is comprised of an under eye cream, hydrating balm, foaming cleanser, face scrub and balancing …
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New categories, new formats, new technology — oh my. For the beauty industry’s seasonal crop of buzzy launches, brands across categories turned to new ingredients and new geographies for inspiration. While Aedes de Venustas looked eastward to inspire its new personal fragrance, bowing in March, Tom Ford Beauty turned to the designer’s own private garden. Chanel’s buzzed-about No. 1 range …
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With scale on one hand and data on the other, P&G Beauty and Walmart Inc. have joined forces to create new paradigms in brand incubation. The manufacturer — among the world’s largest, with estimated beauty revenue of $14 billion in 2020 — has teamed with the world’s largest retailer on a genderless, Gen Z-focused hair care brand, called NOU. The …
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