With scale on one hand and data on the other, P&G Beauty and Walmart Inc. have joined forces to create new paradigms in brand incubation. The manufacturer — among the world’s largest, with estimated beauty revenue of $14 billion in 2020 — has teamed with the world’s largest retailer on a genderless, Gen Z-focused hair care brand, called NOU. The …
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Keeping up with sales swells can pose business challenges, but hair care company Not Your Mother’s, is counting on something less tangible than new categories and segments to boost sales. The brand, which purports to be the largest independent hair care brand sold on the mass market, is rethinking how it teaches consumers about its value proposition in order to …
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The buzz around “Euphoria” doesn’t seem to be waning. On Wednesday night, the cast of the hit HBO teen drama came together at the Academy Museum of Motion Pictures in Los Angeles for a For Your Consideration event prior to Emmy nominations coming out this summer. The event reunited the show’s cast including Zendaya, Sydney Sweeney, Alexa Demie, Hunter Schafer, …
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