Tag Archives: WWD

Keeping up with sales swells can pose business challenges, but hair care company Not Your Mother’s, is counting on something less tangible than new categories and segments to boost sales. The brand, which purports to be the largest independent hair care brand sold on the mass market, is rethinking how it teaches consumers about its value proposition in order to …

The buzz around “Euphoria” doesn’t seem to be waning. On Wednesday night, the cast of the hit HBO teen drama came together at the Academy Museum of Motion Pictures in Los Angeles for a For Your Consideration event prior to Emmy nominations coming out this summer. The event reunited the show’s cast including Zendaya, Sydney Sweeney, Alexa Demie, Hunter Schafer, …