Tag Archives: Influencer

While City Beauty’s main marketing goal is always to drive sales, the brand still takes steps to ensure its influencers feel like more than a mere transaction. They always encourage feedback about which products its influencers did and didn’t enjoy. The team also offers commission incentives for its top performers and publishes an influencer newsletter to keep its creators up …

Fashion influencer Lizzy Savetsky never thought she’d move back to Texas. The Fort Worth native decamped to New York City years ago for college and to get in touch with her Jewish identity. She developed her sense of style, met her husband, Ira, at 19, got married at 23, and had three kids. Then in 2019, Ira, a plastic surgeon, got a …